Benney Watches

Lawson Dodd undertook the launch of new brand Benney watches, designed by silversmith and holder of three Royal Warrants, Simon Benney. Leveraging Simon’s skill and the innovative design of the watch, Lawson Dodd developed a campaign designed to develop Benney watches into one of the most exciting brands to be launched in the UK today.

As well as seeding the watches amongst key fashion opinion formers and brand ambassadors, a Benney watches pop up store was installed on Charing Cross Road, giving guests an exclusive first look at the new range.