Lavazza
A client for over 10 year's, Lawson Dodd helped ensure Lavazza coffee was one of the brands leading the explosion of café culture in the UK at the start of the 1990s.
Tapping into the brand's Italian roots and established association with fashion and glamour, the long term campaign has leveraged Lavazza's position as Italy's Favourite coffee, including the amplification of the brand's sponsorship of London Fashion Week and the launch of its iconic calendar, shot each year by a renowned photographer (most recently Miles Aldridge). Lawson Dodd also recently successfully launched Lavazza's first coffee pod system A Modo Mio, with a heavy weight media relations and seeding campaign.
Our client said:
"Lawson Dodd works on both local and international projects – everything from sponsorship to event management to sampling. Their strategic approach is always thought-provoking and they deliver fanstactic, creative media campaigns."
David Rogers, Sales & Marketing, In-Home, Lavazza UK
