Lavazza at London Fashion Week

Lawson Dodd recently managed a digital campaign to amplify Lavazza’s sponsorship of London Fashion Week.

We identified key opinion formers in the online fashion space and involved them in the creation of compelling video content. The content included exclusive interviews with leading designers, backstage coverage of the shows and vox pops with Fashion Week guests.
This content was distributed strategically across major social media platforms, including Vimeo, Twitter and Flickr to drive people to the content hub on Facebook where we encouraged user engagement with the brand. Early results have been very promising with a surge in online conversation around Lavazza and London Fashion Week.
Take a look at our video case study for further details below. We’ll be posting selected video highlights from London Fashion Week soon so watch this space!

Lavazza at London Fashion Week - Case Study