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Lawson Dodd Digital Breakfast: Opportunities for brands in online video

Lawson Dodd hosted its second, quarterly Digital Breakfast session this year, where guests participated in an inspiring and thought-provoking session around “Opportunities for brands in online video”.

Don’t worry if you missed this session as you can view the highlights video below. We will also be sharing upcoming event topics soon so watch this space!

Guests were given an overview of how brands can use online video to make a real impact on their business and how PR can play a central role in this process. We looked at the growth of online video consumption, shifting dynamics of how, when and where people consume video and commercial opportunities in online video for brands. We also explored key tactics for effective online video marketing and how to measure return on investment (ROI) in this channel.

Our key note speakers were all thought leaders in the digital space who delivered insightful presentations. These speakers included:

Jack Wallington, Head of Programmes, Internet Advertising Bureau (IAB)

James Grant, Product Specialist – Video and Mobile, Microsoft

Olivier Law-Tho, International Advertising Executive, DailyMotion

The talks were followed by an engaging and lively debate involving audience and speakers.

Belinda Keller, Marketing Manager, The Doyle Collection
“Online video is..an area that I know a little bit about but a lot more after coming this morning!”

Claire Murphy, PR Week
“I thought it was very interesting!”

Divya Daryanani, Senior Press Officer, Nando’s
“It was really useful…and very insightful.”

Jon Brotherhood, Founder, BrotherMailer
“Very useful information, some good examples and some good key speakers.”

A great event but don’t just take our word for it, listen to what some of our guests had to say…