Lawson Dodd wins leading Chinese translation client

KL Communications, the leading Chinese expert in branding, translation and interpretation has appointed its first PR consultancy - Lawson Dodd.

Dr. Kevin Lin founded KL Communications in 2000 having previously worked at the BBC World Service producing TV and radio broadcast materials in Chinese for China. He has worked as the Lead Interpreter (Chinese) for the Foreign Office and has now interpreted for three British Prime Ministers and two Presidents and Premiers of the People’s Republic of China. KL Communications was one of the first consultancies in the UK to advocate the concept of branding in Chinese.

“I am still surprised by how many UK companies and their marketing, PR and advertising agencies have not got to grips with moving a brand from the UK to China. The majority are still working on localisation – ie translation - but most brands are not translatable. There are a lot of companies talking about working in and with China but, without the right expertise, it’s going to be a very slow process. Lawson Dodd’s job will be to support us in spreading this message and promoting our services.”

The account will be headed up by Joanna Dodd, who heads up the agency’s other China related business. “It’s great to work with someone whom I have admired for some time – Kevin genuinely has a view of China-UK business relationships like no other.”

KL Communications and Lawson Dodd are both founder members of the China Advisers Network (CAN).