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Lavazza's A Modo Mio

A client for over 10 year’s, Lawson Dodd helped ensure Lavazza coffee was one of the brands leading the explosion of café culture in the UK at the start of the 1990s.

Tapping into the brand’s Italian roots and established association with fashion and glamour, the long term campaign has leveraged Lavazza’s position as Italy’s Favourite coffee, including the amplification of the brand’s sponsorship of London Fashion Week and the launch of its iconic calendar, shot each year by a renowned photographer (most recently Annie Leibovitz). Lawson Dodd also recently successfully launched Lavazza’s first coffee pod system A Modo Mio, with a heavy weight media relations and seeding campaign.

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