Lawson Dodd to handle revolutionary web TV channel launch

Lawson Dodd has been hired to handle offline and digital PR to drive the launch success of pioneering web TV healthcare channel, HarleyStreetTV.com and its pilot show.

The channel represents an extraordinary opportunity for patients to engage in a dialogue with world renowned doctors on health issues and conditions. The pilot show kicked off last night with a groundbreaking live panel discussion featuring, among others, Walk the Walk CEO, Nina Barough.

We have been driving awareness worldwide of HarleyStreetTV.com with a fully integrated campaign. For the pilot launch we developed a comprehensive offline media relations programme and a highly targeted online influencer campaign. Our digital strategy aimed to stimulate conversation among key bloggers and other online influencers, ramping up the channel’s online share-of-voice. Ultimately it is hoped, this will help the channel secure further funding investment. Watch this space!