Lawson Dodd drive awareness of Areva T&D Smart Grid solution among key MPs

Lawson Dodd managed the participation of Areva T&D, the global leader in energy transmission and distribution, at the Labour and Conservative party conferences, respectively, earlier this month.

The aim of conference participation was to raise Areva's awareness among key MPs and promote the importance of its Smart Grid solutions. Smart Grid solutions are designed to help the worldwide power industry efficiently fulfil the future global demand for power.

We negotiated a well positioned conference stand, distributed distinctive marketing collateral, including Areva-branded water and mints and hosted a breakfast event for MPs. At the conferences, Areva was introduced to key Labour and Conservative party influencers, from Prime Minister Gordon Brown to the Miliband brothers and Hilary Benn. They were met with a very positive response and Lawson Dodd and Areva T&D are now looking forward to exciting future initiatives to build on this success.