Lawson Dodd in the Chinese Press

We have generated significant coverage in the Chinese press over recent months for our research and thinking around how Chinese companies can optimise their PR for success in the UK market.

Our research, conducted by Populus (pollster to The Times), investigated the opportunities and potential challenges around entry into the UK market. In particular the research looked at public perceptions that Chinese companies need to address such as those associated with "Made in China" products. The research has so far been shared with business leaders in the space and received extensive coverage including a piece in FT China, on the News page of the Chinese Embassy (UK) web site and in many other papers throughout China.



We have also had articles published in leading marketing magazine, New Marketing and Chinese business publication, World Market offering advice on brand building activity and the need to localize your PR and marketing strategy.